The media and entertainment industry thrives on spectacle—captivating audiences with powerful storytelling, stunning visuals, and immersive experiences. But behind the glitz, media companies face a different challenge: managing complex operations, changing consumption models, navigating tight margins, and ensuring long-term financial health.
That’s where SAP, AWS, and Vistex come in. Together, we’re helping media organizations optimize their operations, uncover new revenue streams, and build a smarter, more scalable business foundation. By combining intelligent cloud solutions with deep industry expertise, we empower media companies to balance creative excellence with operational efficiency.
Here’s how our collaboration delivers real value where it matters most:
Project and Revenue Management: Keeping Productions Profitable
Delivering high-quality content on time and within budget requires more than creative vision—it demands financial and operational control. Outdated spreadsheets and siloed systems create inefficiencies, making it difficult to track costs, revenue, and project progress in real time.
With SAP S/4HANA Public Cloud Edition on AWS, media companies gain full visibility into budgeting, resource allocation, and timelines. Automated billing and revenue management capabilities ensure that every dollar earned is accurately recorded, preventing revenue leakage. And with AWS providing seamless scalability, security, availability, and capabilities at every layer of the generative AI stack, companies can adjust their infrastructure as project demands fluctuate and innovate faster, without overburdening internal IT teams.
Talent Optimization: Aligning Workforce and Workflow
Success in media is built on creative talent—but managing workforce planning at scale is no easy task. Production teams need to ensure the right people are assigned to the right projects while maintaining a rewarding employee experience.
AI-driven workforce management tools analyze skills, availability, and past engagements to optimize talent allocation. By consolidating all workforce data into a single platform, companies can make informed staffing decisions and boost efficiency. Beyond logistics, analyzing employee sentiment helps organizations fine-tune policies, improve retention, and ensure a motivated, engaged workforce—especially for freelancers and contingent talent, who are critical to production success.
Rights and Royalties: Turning IP into Revenue
Content ownership and licensing are key revenue drivers, yet many media companies struggle with fragmented rights management systems that leave money on the table. With content distribution growing more complex, media businesses need a streamlined, automated way to track rights, licensing agreements, and royalty payments.
SAP Rights and Royalty Management by Vistex —brings end-to-end visibility and automation to rights tracking. “We are excited to offer this cloud solution to our customers,” says Richard Whittington, Global Head of Media, Sports, Entertainment, and Communications at SAP. “It provides greater control over rights and royalties while maximizing revenue from licensing deals.”
Amos Biegun, CEO of Vistex, adds, “The rights business is the lifeblood of a media company. Together with SAP and AWS, we’re giving our customers the flexibility to scale and manage their dynamic rights and royalties’ business.”
By integrating rights management with financial systems, media organizations can ensure accurate payouts and uncover new monetization models—whether through streaming, syndication, or global distribution deals.
Scalability and Insights: A Future-Ready Media Business
As the industry evolves, media companies need a technology infrastructure that grows with them. Our solutions provide a unified platform that connects financial, operational, and creative workflows—empowering companies with the real-time insights needed to make smarter decisions.
SAP S/4HANA Public Cloud Edition on AWS delivers financial transparency, cost efficiency, and project profitability tracking. Integrated AI-driven analytics provide insights into customer engagement, content performance, and operational effectiveness. AWS brings scalability, supporting media businesses as they expand into new regions or optimize post-production workflows. “AWS works with partners like SAP to help media companies move faster and be smarter about creating, distributing and monetizing their offerings,” says Christoph Streubert, Worldwide Business Development Manager at AWS. “This help ensures our customers have the scalability and flexibility to succeed.”
Strong Foundations for Sustainable Growth
Creativity is at the heart of media—behind every great production is a strong business and infrastructure foundation. By streamlining operations, optimizing talent management, and maximizing rights revenue, media companies can unlock new growth opportunities while maintaining financial stability.
With SAP, AWS, and Vistex working together, media businesses don’t have to choose between creativity and operational excellence—they can achieve both. The companies that master this balance will be best positioned to captivate audiences, strengthen margins, and drive long-term success in an increasingly digital, global media landscape.
Want to learn more? Stop by and meet with us at the NAB show in Las Vegas on April 5-9 at Booth W1159 and booth W1701 in the West Hall.